PepsiCo Snack foods
Throughout the course of around 4 years I’ve helped PepsiCo create social content for product launches, luxe foodie experiences, and competitions. There’s way too many things to show but here are a few highlights from brands like Red Rock Deli, Sunbites and Doritos using a mix of motion and 3D.
Red Rock Deli Secret Suppers
The Secret Suppers series brought foodies and celebrated chefs together with banquets designed around Red Rock Deli’s Limited Editions flavours in secret locations around Sydney. I helped craft the digital display media, OOH, station takeovers and social content.
Red Rock Deli Flavour Pairings
A social content series of creative snack pairings curated by chefs to celebrate Red Rock Deli flavours. We shot, sourced and crafted these split image scenes to give Red Rock fans inspiration next time they’re entertaining or just snacking.
Red Rock Deli Crackers
When Red Rock Deli launched its new cracker product we saw an opportunity to differentiate its regular chip-focused social content by utilising the taps in Instagram stories, highlighting the tactile, cracker-snapping uniqueness of this new snack.
Sunbites Bite-Sized Goodness
I created a series of three stylised social animations hero’ing the wholesome ingredients going into Sunbites new snack flavours using Cinema4D, Element3D and AfterEffects.
Doritos Stay Cool
I crafted a series of shatteringly-good social animations again using Cinema4D and AfterEffects.